CASE STUDY 05 / ONLINE STOREdulotec.bg

Dulotec:
from dulotec.com to dulotec.bg and stores in 4 languages.

Dulotec is a brand of flashlights, headlamps and knives. We moved the Bulgarian store from dulotec.com to dulotec.bg with a new design and an SEO migration, and dulotec.com stayed as the store in English. Then we built the stores for Lithuania and Romania, each on its own domain.

SEO migration
New design
Multilingual store
WooCommerce

Laptop on a wooden table at a campsite at sunset with the dulotec.bg site open, a folding knife, a flashlight, a headlamp and an orange rope next to it

4domains in 4 languages

300+product categories per the brief

40+filter groups in the catalog

4x+organic traffic after the migration

Problem

The Bulgarian store was on dulotec.com. It had to move to dulotec.bg with a new design, and dulotec.com had to stay as a store in English, without /en in the URLs.

Details

Solution

A new design, an SEO migration to dulotec.bg, over 300 categories and over 2,000 new products per the brief, and over 40 filter groups. Then stores in English, Lithuanian and Romanian.

Details

Result

After the migration to dulotec.bg, organic traffic from Google grew more than 4 times.

Details

Collage: the old Dulotec home page, the new dulotec.bg on a computer and a phone, and the Google Search Console chart — The old home page, the new dulotec.bg on a computer and a phone, and the Google Search Console chart.

01 / Problem

A store on dulotec.com that had to move to .bg

Dulotec is a brand of flashlights, headlamps and knives. Its Bulgarian online store was on dulotec.com.

The job: a new design for the store and a move from dulotec.com to dulotec.bg with an SEO migration, after which dulotec.com stays a working store in English, without /en in the URLs. Along with that: over 300 product categories optimized for Google search, and over 2,000 new products to expand the range.

The checkout page of the old Dulotec store with Econt delivery, cash on delivery, bank transfer and card payment — Checkout on the old site: Econt delivery to an office, to an address or to an Econtomat parcel locker, cash on delivery, bank transfer or card.

02 / Solution

A new design, an SEO migration and over 40 filter groups

The store is on WordPress and WooCommerce. At the top are the search, the cart and the menu with 9 main categories: flashlights, headlamps, knives, batteries, gifts for men, optics, gear, survival and sports equipment. Each category opens a menu with its subcategories. "Knives" has 27 subcategories.

A category shows its subcategories at the top, and on the left are the filters by price and by brand, with the number of products for each brand. The catalog has over 40 filter groups.

The product page shows the price and the old price, stock status, the main specifications, the product code, the categories and the brand. Below the buttons it says how much more you need to add to the cart for free delivery over €70.

The old Dulotec home page with prices in euro and leva — The home page before.

The new dulotec.bg home page with search and a menu of 9 main categories — The home page after.

BEFORE

A category before.

AFTER

A category with subcategories and filters.

An old Dulotec product page — A product page before.

The new product page of the Dulotec Karma XL folding knife with price, stock status and specifications — A product page with price, stock status and specifications.

The dulotec.bg "Knives" menu with 27 subcategories in three columns — The menu of the "Knives" category.

The SEO migration

The store moved from dulotec.com to dulotec.bg, and the store in English stayed on dulotec.com. The Bulgarian URLs on dulotec.com redirect to dulotec.bg, and the English pages are on dulotec.com without /en in the URL.

Stores in 4 languages

The second step was a multilingual store for the brand. Each language is on its own domain: dulotec.com in English, dulotec.lt in Lithuanian and lanternaputernica.ro in Romanian. For each language we did keyword research and analysis. The three domains are linked with hreflang, so that Google shows each user the version in their language. Prices on lanternaputernica.ro are in lei, and on dulotec.com and dulotec.lt in euro.