Is your site ready
for AI optimization?
MF Tackle is an OpenCart online store for fishing tackle. The owner asked us if we could optimize the site for AI, so that the brand would be seen and mentioned more. We prepared a strategy and passed all the checks on Cloudflare's isitagentready.com.
Problem
The client wanted their brand to be shown and mentioned more in the answers of ChatGPT, Google AI Overviews, AI Mode and Perplexity.
DetailsSolution
A strategy for AI visibility and passing all the checks on isitagentready.com: rules for bots, Markdown for agents, an API catalog, an MCP server, WebMCP and UCP.
DetailsResult
The site scores 100/100, Level 5 Agent-Native. In 3 months, the answers in Google AI Overviews that link to the site grew about 4.5 times.
Details
Better visibility in AI search engines
We got an inquiry: could we optimize the site for AI, so that it has better visibility and more mentions of the brand.
Some shoppers already search through ChatGPT, Perplexity and Google's AI Mode, and AI agents are starting to search for products and shop on their own. To reach the store, these systems need to be able to read the site, understand what is on it and use the catalog.
All the checks on Cloudflare's isitagentready.com
We prepared a strategy and met all the requirements of isitagentready.com, Cloudflare's check of how ready a site is for AI agents.
Discovery
robots.txt and a sitemap, Link headers with links to the API catalog, the site search and the terms, a DNS record for discovery by agents (DNS-AID).
Content
Every page has a Markdown version, which the site returns when an agent asks for text/markdown.
Bot access
Content Signals in robots.txt: the content can be used for search and for AI answers, but not for training models (ai-train=no, search=yes, ai-input=yes).
API, OAuth, MCP and skills
An API catalog, OAuth 2.0 descriptions, an MCP server card, an index of agent skills, WebMCP with 2 tools and a manifest with 6 resources for agents.
The MCP server gives AI assistants two read-only actions: product search and product data by the URL of the product page. The same two actions are also available through WebMCP, for an AI agent that runs in the browser.
Orders from AI agents
The site is ready to take orders from agents. The UCP profile describes the catalog search and the product data that the agent uses to choose what to buy.
100/100 and more mentions in AI
The results came quickly. Ahrefs counts the answers on AI platforms that contain a link to the site. The comparison is between the last 3 months and the 3 months before them.
There is growth in Google's AI Mode and in Perplexity too.
www.mftackle.com
Screenshots from 18 October 2026
