CASE STUDY 01 / NEWS SITEinfomreja.bg

Infomreja.bg:
a news site with over 200,000 posts.

We removed malicious code and a third party's AdSense code from the site, built a new site on WordPress and moved over 200,000 posts without losing Google rankings.

WordPress
SEO migration
Malicious code
Speed

Laptop on a newsroom desk with the Infomreja.bg home page open, the 12-month Google Search Console chart in the top right

200,000+posts

30,000+tags for filters and search

1.78 millionrequests from Googlebot in 3 months

6.5xmore Google impressions in one year

Problem

The old site had malicious code and Google AdSense ad code belonging to the company that worked on the site before us. The revenue from these ads went to that company.

Details

Solution

We removed the third-party code, built a new site on WordPress and moved all posts and tags with redirects from the old URLs.

Details

Result

On October 16, 2026, the site had about 6.5 times more impressions and about 3 times more clicks in Google than on October 17, 2025.

Details

Collage: the new Infomreja.bg site on a computer and a phone, the growth in Google search over 12 months and the crawl stats for 3 months — The new site on a computer and a phone, and the data from Google Search Console.

01 / Problem

Malicious code and a third party's AdSense code on the site

Infomreja.bg ran on its own custom-built platform. When we started work on the site, we found malicious code in it and Google AdSense ad code that did not belong to the owner. The ad code belonged to the web development company that worked on the site before us, and the revenue from these ads went to that company.

In more than 20 years of work, we have not seen a more blatant theft of traffic.

02 / Solution

A new WordPress site and a migration without losing rankings

We removed the malicious code and the third-party AdSense code. After the cleanup, the owner hired us to build a new news site. The budget was limited, so we proposed WordPress.

At this volume, the hardest part in WordPress is speed: the site has over 200,000 posts and over 30,000 tags that can be used in the filters and search.

We moved all posts and tags. The old URLs redirect to the new ones, so the site did not lose Google rankings when the platform changed. We specialize in SEO migrations.

Speed

In recent days, the site's response time to Googlebot is 600 ms. In 3 months, from July 20 to October 16, 2026, Googlebot made 1.78 million requests and downloaded 89.2 GB.